ROOTS CANADA
At Roots, I illustrate and create apparel graphics predominantly with Roots' mascot, "Buddy the Beaver". The graphics I make are spread across children, women and mens departments. The process typically involves receiving a colour and concept, debrief and general direction before I create the graphic. After deliberation, trial and error, the end result are these fun, dynamic and interesting graphic shirts that range in application and demographics.
ROOTS TAIWAN
I also create graphics for Roots Taiwan and their stores. This involves receiving an entirely new mood board, direction and process as we work towards catering to Taiwanese customers. The graphics I produce for Roots Taiwan are typically more cartoonish, illustrative and whimsical compared to it's North American counterparts. For the past few years, I've designed for Taiwan's annual Taiwan Day collection, often featuring national animals and elements.
