THRYFTY'S BAGBOY
Thryfty is a Michigan based streetwear jewelry brand that began working with in early 2019. I initially produced promotional content and graphics for them before they expanded into their apparel brand under the alias "Bag Boy". This was a mascot I created for Thryfty, initially they wanted something timeless, marketable and iconic like The Hundreds "Adam Bomb". From Bag Boy's inception, the company has gone into producing slippers, rugs, hard goods and clothing lines based around this character. I also helped to consult branding direction as well as printing applications for the graphics I was producing for them.
This was the initial mascot I had for Thryfty. The mascot did not deviate very much from this concept. I wanted to focus on vibrant iconic colours, so the red skin, yellow bag, and blue shirt became his iconic look. I was going for versatility as well with this bag design, allowing opportunity for remixes, elaboration and fun opportunities under the mask or on the mask itself.
